The past few years have seen a massive shift in preference towards organic, natural skincare and make-up. In fact, luxury all-natural beauty brand Kari Gran’s September 2016 survey found that 55% of women asked read product labels prior to purchases in order to avoid chemical ingredients, while this was 62% amongst millennials. The ingredients those surveyed are most worried about? Sulphates, parabens, synthetic fragrances, and mineral oils. While 49% said that it was important to have natural make-up products, and 57% saying the same for natural skincare).
These figures are likely to be even higher now since people are beginning to learn a lot more about what goes into making their skincare and make-up products. Unsurprising when you consider that the skin is the body’s largest organ, so instead of just giving it surface treatment, we are now concerned with nourishing and feeding it only the best plant-based ingredients. No side of toxins here, please.
Navigating your way around the green beauty market can, however, be a pretty time-consuming undertaking. That’s why we’ve rounded up the 10 best natural beauty and skincare accounts on Instagram. Notes at the ready.
About: Born from make-up artist, Emmily Banks’ personal and professional transition to eco-beauty. It is an ever expanding platform bursting with highly informative, meaningful and mindful content. Driven by a holistic approach which incorporates beauty, health and wellness, the platform aims to empower people to make the transition to eco-beauty by embracing natural, organic, ethical and cruelty-free products and practices.
About: These two ladies started off as DIY skincare bloggers, a consequence of being dissatisfied with the beauty industry’s lack of transparency and mysterious labelling. Now a solid content platform, it features everything from product reviews, their own products, events including workshops and @wearecleancult, London’s first wellbeauty festival co-hosted by the brand. As mentioned, they are also the founders of 100% natural, vegan and super cool skincare label @bybibeauty. These ladies really know their natural skincare.
About: On a mission to prove an organic lifestyle can still be glamorous and beautiful. Often shares promo codes with her followers too, so keep peeled! “One of my favourite ways to practice self-love is to refuse to cover my body with toxins. So many things are a risk to our health these days so choosing to only use green and clean beauty is one major way I can invest back in myself,” explained Amanda. We hear you – we all deserve better than toxins.
About: Covering organic beauty, travel and wellness. The OBL Club regularly selects members to test natural beauty products and followers will receive discount codes on exciting new beauty products from independent labels.
Name: Lauren Alexa
About: Not specifically a natural beauty blogger but the account showcases the best in beauty which is interspersed with natural/organic skincare/make-up brand reviews. What we’re really hooked on, though, are the illustrations. Beauts. Reviews by @itslaurenalexa. Asked how she foresees the growth of the natural/organic skincare market, “it’s definitely going to take over the world any minute now”. We’re with you on that Lauren!
About: Proud organic beauty blogger with a real passion for non-toxic beauty. Inga offers detailed and practical reviews of a variety of organic beauty products with a particular focus on cost-effectiveness.
About: This account is for the beauty shop and spa, based in Portland, U.S. It features cool and interesting new products, as well as introducing new brands entering the natural skincare and make-up market. They also set up meet & greets with the brands themselves, every now and then. If you ever happen to be in Portland!
About: The ultimate guide to clean beauty, their strong commitment to quality and natural ingredients gives their readers the best mix of trendy yet green choices. In fact, these ladies partnered with the Clean Beauty Co. ladies above to co-founder @wearecleancult.
About: New Yorker native, Katie has turned an obsession on everything green and non-toxic in a very practical blog. Along with in-depth reviews of natural/organic skincare and make-up, she also rewards her followers with news about sales and promos.
So there you have it. As we move further away from chemical-based products, green, natural and ethical beauty is becoming more vital in our skin, hair and make-up products. Let these women guide you to a better skincare regime. After all, why would we want toxic chemicals on our skin when there is beyond better alternatives. Not only do they all look great but there’s comfort in knowing these products are free from the nasty business.