15/07/19 adidas by Stella McCartney Pilot Fully Recyclable Hoodie

The new sustainable initiative by adidas by Stella McCartney turns waste into usable fibres in the coolest of ways by using liquified old cotton to create sustainable sportswear.

The two pioneering brands have teamed up with innovative sustainable company Evrnu to turn old clothing into new garments in an attempt to address waste in the fashion industry. The prototype represents the world’s first fully recyclable hoodie, one of two prototypes for the new collection and major progress for sustainable fashion.

The new clothing line uses a technology called NuCycl, which purifies and liquefies old cotton and transforms it into new material ready to be made into adidas x stella mccartney sports-luxe clothes. Stacy Flynn, co-founder and CEO of Evrnu says, “our goal is to convert that garment waste into new fibre so that we eliminate the context of waste in the supply chain.”

 

stella-mccartney-adidas-fully-recyclable-hoodie-statements-store-sustainable-fashion

Image courtesy: adidas by Stella McCartney ‘Infinite Hoodie’ and Biofabric Tennis Dress

 

To avoid weakening the original fabrics, Evrnu uses the chemical-based NuCycl process to break down the cotton to its original polymer. Once the polymers are extracted and are a liquid pulp they are put into a 3D-printer-like machine which forms new yarn, which will be used to make the sustainable line of adidas by Stella McCartney garments.

Pieces such as the “Infinite Hoodie” incorporate a jacquard knit comprised of 60 per cent NuCycl™ regenerated fibre and 40 per cent organic cotton that has been diverted from landfills, which when combined creates a stronger and more durable compound than the original fabric. The inaugural NuCycl pieces will be produced in a limited run of 50, which will all be given to athletes.

 

adidas-by-stella-mccartney-pioneering-tennis-dress-biofabric-bolt-threads-statements-store

Image courtesy: adidas x Stella McCartney

 

This is the second drop, with the first being a pioneering 100% biodegradable biofabric adidas tennis dress. Created in combination with Bolt Threads – a company specialising in bioengineered sustainable materials and fibres, including a leather alternative made using mycelium, the root structure of mushrooms – the dress is made from cellulose blended yearn and Microsilk, a protein-based material made using renewable ingredients such as sugar, water and yeast, and has the ability to fully biodegrade at the end of its life.

In a statement, Stella McCartney says: “Fashion is one of the most harmful industries to the environment. We can’t wait any longer to search for answers and alternatives.

“By creating a truly open approach to solving the problem of textile waste, we can help empower the industry at large to bring more sustainable practices into reality.

“With adidas by Stella McCartney we’re creating high performance products that also safeguard the future of the planet.”

The Stella Mccartney adidas partnership is a long-standing one, dropping hyper desirable pieces that have included Stella McCartney trainers including the Stella McCartney Ultra Boost.

Made in partnership with textile innovations company Evrnu, the hoodie is designed to be reused and remade in the future.

Currently just 50 hoodies have been made and gifted to adidas VIPs and influencers, but there’s nothing to say they won’t hit the production lines soon so watch this space.

Plus, should either of these products ever reach mass production, such items would create a loop in which fashion products would suddenly be capable of biodegrading and returning to the natural ecosystem. Oh, what a day!