Are Beauty ‘Capsules’ the Answer to Sustainable Skincare Innovation?
A revolution is taking place in skincare, and it’s happening inside tiny, squishy orbs. Beauty “capsules” house oils, serums and powders in self-contained, monodose pods and they are popping up everywhere. They often don’t look like much, but inside are unique formulas and textures, not to mention a host of eco-friendly possibilities.
“Encapsulated beauty products could be more or less sustainable than comparable products that are not encapsulated,” explains Mia Davis, Director of Mission for Credo Beauty, “providing they are made of naturally-derived, biodegradable casings.”
This is surely music to the ears of consumers who are becoming increasingly conscious about supporting brands with sustainable practices. And beauty companies are listening carefully.