03/07/19 Be More Stylish By Buying Less Says Dinah Van Tulleken

British Style Editor Dinah Van Tulleken explains that we can all be more stylish by buying less. She only buys pieces she sees herself wearing at least 50 times, and recommends all women should try to do the same.

The Style Editor vows that by creating a capsule wardrobe of high-quality items this benefits both her bank balance and the environment.

You would think the very nature of her job would mean she does nothing but shop. However, that couldn’t be further from the truth as the Style Editor of the Daily Mail openly admits she buys virtually nothing and never goes shopping. In fact, she even proposes the question, “is it possible to be an ethical fashion editor?”

She believes so, saying there is a way of being stylish without breaking the bank or dramatically impacting the environment. Van Tulleken recommends that women should consider fashion pages much like window shopping. They should be used to provide inspiration but ultimately only buy what you really need and want, unlike being motivated by trends alone.

Personal style is so much more than being trendy or fashionable.

Plus, working out the cost-per-wear of your outfits can fascinating and a great driver to invest in quality pieces.

This mirrors what The Future of Retail’s 2019 study has found, with 72 per cent of millennials declaring they are buying less. The report sheds light on what consumers are doing, what they want and what they care about today by looking at the top ten trends that will shape retail in the year ahead.



Image courtesy: Getty


Instead of our clothing being disposable, we need to invest in quality pieces we will treasure and look to hold onto for years to come instead of updating season after season.


Top 5 key style tips to live by:

  • Unless you can see yourself wearing an item at least 50 times, don’t buy it.

  • Avoid micro-trends or buying on a whim. 

  • Invest in quality pieces once in a while that you can tell are made to last (Tip: check out the material composition and look for natural fibres).

  • Aspire to be stylish, not fashionable or trendy.

As Van Tulleken notes, fashion is a beautiful industry, but an ugly business. By shopping in a more conscious way, avoiding micro-trends and only investing in pieces you know you’re likely to wear at least 50 times, we can start to make a difference collectively. Being less wasteful feels really good, too!