Ahluwalia Studio is the breakthrough label of young designer Priya Ahluwalia. After graduating with a masters in Menswear from the University of Westminster in 2018, where she was in the first-ever cohort of the MA Menswear course, her graduate collection was showcased in a London Fashion Week and went on to receive industry-wide recognition, including being featured in i-D, Vogue UK, Dazed & Confused, New York Times, More or Less and Niijournal among others.
Through her newly established brand, “Ahluwalia Studio”, Priya takes elements from her dual Indian-Nigerian heritage and London roots and explores the life of second hand and dead stock clothing, using textile techniques to give them new life. Ahluwalia photographs her own research which is an integral part of her design process and is heavily focused on recycling, heritage and sustainability.
Ahluwalia Studio is a brand that focuses on creating unique forward-thinking garments for the modern man, using responsible sourcing and manufacture techniques. In January 2019, the label’s AW19 was showcased in collaboration with Adidas Originals at a Paris Fashion Week runway and featured SC Supercourt trainers that Ahluwalia designed in collaboration with Adidas Originals at the Makers Lab.