Avavav

After co-founding the globally influential brands Cheap Monday, Weekday and Monki, Linda and Adam Friberg are creating AVAVAV as the perfect expression of Linda’s personal style, interests, values, and beliefs. Inspired by her life with her family in Florence and her Swedish upbringing, Linda creates her vision of the items every woman needs. Her soft tailoring and flexible fabrics drape and flow gracefully, making her garments consistently appear polished and feminine throughout the day, season to season.

Designed and produced in Florence, Italy, Avavav creates ageless, minimalistic, feminine clothes and accessories. New essentials are updated each week, all unique and made in limited quantities from surplus luxury textiles produced outside Florence. By only producing small quantities, shortening the production process and incorporating leftover materials from high-end brands, the brand is able to keep costs down and waste to a minimum while staying relevant. While never compromising on quality, ethics always come first to the brand. They are proud to work with the finest artisans near Florence, and throughout the supply chain, they rigorously and wholeheartedly abide by the Code of Conduct, based on ILO Conventions for labour practices and the UN’s Declaration on Human Rights, setting standards for labor rights and safety practices.

AVAVAV is fashion supporting your lifestyle, creating chic go-to looks that are not overwhelming but timeless.
Artisanal Artisanal
Fair Fair
Local Local
Found 290 results
Sneakers, Black
Avavav Sneakers, Black € 230
AVAVAV Denim Jacket ecru
Avavav AVAVAV Denim Jacket ecru € 200
MARI BRALETTE – PETAL
Avavav MARI BRALETTE – PETAL € 68
Silk Puff Blouse in Light Blue
Avavav Silk Puff Blouse in Light Blue € 220
Rosa Briefs – BLACK
Avavav Rosa Briefs – BLACK € 48
Thin Rib Polo in Off-White
Avavav Thin Rib Polo in Off-White € 100
Jumpsuit Black
Avavav Jumpsuit Black € 180
AVAVAV Scarf in Red/Green
Avavav AVAVAV Scarf in Red/Green € 80
Silk 80s Dress, Yellow/blue check
Avavav Silk 80s Dress, Yellow/blue check € 170
Feather Sandals in Black
Avavav Feather Sandals in Black € 180
Mini Ruffle Dress, Lilac Check
Avavav Mini Ruffle Dress, Lilac Check € 350
Padded Leather Sandals in Black
Avavav Padded Leather Sandals in Black € 230
Vintage Print Silk Scarf, beige
Avavav Vintage Print Silk Scarf, beige € 90
Sharp Leather Bag, Black
Avavav Sharp Leather Bag, Black € 160
Slip in Pumps Black
Avavav Slip in Pumps Black € 180
MARI BRALETTE – BLACK
Avavav MARI BRALETTE – BLACK € 68
AVAVAV Denim Jacket beige
Avavav AVAVAV Denim Jacket beige € 200
Short Sleeve Turtleneck in Red
Avavav Short Sleeve Turtleneck in Red € 90
Mini Ruffle Dress, Silver
Avavav Mini Ruffle Dress, Silver € 240
Vintage print silk scarf red/yellow
Avavav Vintage print silk scarf red/yellow € 90
ROSA BRIEFS – PETAL
Avavav ROSA BRIEFS – PETAL € 48
Mini Ruffle Dress Silver
Avavav Mini Ruffle Dress Silver € 240
Leather Belt, brown
Avavav Leather Belt, brown € 50
Leather Belt, black
Avavav Leather Belt, black € 50