Best friends and co-founders, Tal Winter and Kate Cutler started bkr in 2011 with the belief that inner and outer beauty was connected. Their product was the clean, cult-favourite bkr water bottle based on Beauty 101: drinking water is the foundation for soft, dewy, pretty skin and staying hydrated shouldn’t be so hard.
Confident they had solved the hydrating-is-hard problem, they were annoyed that they still had dry lips. Inspired to create the hydrating, holy grail of lip balms, the Paris Water Balm was born. An ultra-hydrating glossy lip treatment, it is made from a proprietary complex of rose, algae and essential bio lipids. This blend of 16 thoughtfully-chosen natural plant actives nourishes and hydrates while 4 innovative, clean ingredients deliver the benefits. The Water Balm was formulated in the EU under the strictest safety standards in the world, is REACH compliant and is vegan, cruelty-free, paraben-free, sulfate-free and gluten-free. Pucker up!