Dagny, which means “new day” in Scandinavian, was founded by creative director, Christina Castle, who on a seemingly simple quest to find a stylish, yet sustainable dress, came up short and decided to take things into her own hands.
No stranger to design and fashion sustainability, she is a graduate of Parsons School of Design in New York City, before going on to design for Mara Hoffman (where she spearheaded sustainable design and fabric initiatives, learning the value of responsible fashion and the damage of traditional industry practices), as well as Tucker by Gaby Basora, and Haute Hippie in NYC, and later for Vilshenko and Paloma Blue in London.
With this creative knowledge imbued with environmental ethics, Castle established Dagny for women, like her, who want to dress responsibly, but without compromising their unique style, love of colour, and high standards for tailored fit and luxury fabric. Dagny offers a collection of beautifully designed womenswear, consciously sourced, and ethically made garments.
The label has partnered with an ethical, women-owned and operated factory in Romania to produce their garments and is a member of the Ethical Fashion Forum. They work with sustainable fabrics including surplus fabric whenever possible, Lenzing Tencel and Modal, GOTS organic cotton, and all patterns are digitally printed to eliminate water wastage, while dyes used are 100% biodegradable and GOTS certified. Dagny has now been awarded the prestigious Butterfly Mark as a ‘Brand to Trust’ from Positive Luxury.