A need-to-know for every fashion girl, the avant-garde footwear label Gray Matters is a collection of standout sculptural pieces to enhance the character of women like no other. Much like gray the colour, Gray Matters is versatile and sophisticated, always adding subtle nuances, but never imposing. Gray Matters is a collection of versatile and transitional footwear, designed by Silvia Avanzi, inspired by the artistic heritage of her native country Italy, along with the hectic lifestyle of her adoptive city New York.
Beginning with her long time passion for shoes, in 2015 she decided to solve the eternal challenge of how to effortlessly make a personal statement from work to play, from day to night. Gray Matters is designed in NYC and made by three generations of expert shoemakers near Venice in Italy. Exuding with artisanal details, each piece carries an attitude of its own; a casual confidence — a woman who’s so strong and powerful, and who can balance atop the most delicate thing you can think of.