New York luxury ethical swimwear and lifestyle label
New York designer Mara Hoffman launched her first ready-to-wear collection in 2000. With its colourful embroidery and geometric patterns, the collections of bikinis, kaftans and beach dresses have become a luxury holiday essential for fashion insiders.
The label’s compass today points towards simpler, textural pieces that accentuate the human form, highlighting powerful feminine aesthetics and the designer’s continued efforts towards becoming more sustainable in everything they do. Notably transparent, the use of eco-conscious and sustainable materials includes: ECONYL® ; polyester made from post consumer recycled polymers; GOTS certified organic cotton; Lenzing Tencel, Modal or Rayon; Birla viscose; fabrics and trims that are Oeko-Tex® 100 Standard certified.
With a deep consideration for manufacturing, the label is growing its ‘Made in the USA’ offering, which currently includes the entire swimwear line, and they work in partnership with artisans in India in an effort to create sustainable employment that is socially and environmentally-responsible, with a focus on women.