British-made luxury men’s swimwear brand NAECO (ocean backwards) is founded on a unique mix of stylish simplicity and sustainability. The collection offers sustainable, high-quality, fashionable beachwear – all made from recycled ocean plastic. Each pair of NAECO sustainable swim shorts is expertly tailored and made from recycled PET plastic bottles & ocean waste.
Naeco swim shorts are elegant enough to wear anywhere, from swimming and kite surfing to partying on the Riviera. These are the Saville row of the sustainable swim shorts sector, and all handmade in the UK. Plus, Naeco donates 5% of profits to help ocean charities and organisations all over the world so that they can continue to protect what’s irreplaceable.