Ninety Percent

The London-based label using sustainable practices to create elevated basics

Founded by Shafiq Hassan and Para Hamilton, Ninety Percent manages to deliver elevated basics that look and feel great, while adhering to core beliefs around sustainability. All the materials and manufacturing processes have been carefully selected and sourced from industry best-practice suppliers based in Bangladesh and Turkey. Recently launched, Ninety Percent’s first collection is made up of capsule pieces from slogan T-shirts and cashmere-blend jumpers to dresses, using materials including organic cotton and Tencel.

The difference with this London-based womenswear brand is all in the name. It shares 90 per cent of distributed profits between a diverse range of charitable causes and those who make the collection happen. Customers have a say in where the money goes, too. After each purchase comes the option to vote for a cause.

 

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Found 37 results
+ NET SUSTAIN Stephanie organic cotton-terry sweatshirt
Ninety Percent + NET SUSTAIN Stephanie organic cotton-terry sweatshirt £ 65
Stretch-tencel bodysuit
Ninety Percent Stretch-tencel bodysuit £ 50
Ribbed organic merino wool sweater
Ninety Percent Ribbed organic merino wool sweater £ 290
Stretch-Tencel midi skirt
Ninety Percent Stretch-Tencel midi skirt £ 45
Open-back Tencel maxi dress
Ninety Percent Open-back Tencel maxi dress £ 75
Ribbed organic cotton-blend jersey midi skirt
Ninety Percent Ribbed organic cotton-blend jersey midi skirt £ 45
Rita tie-dyed stretch-Tencel bodysuit
Ninety Percent Rita tie-dyed stretch-Tencel bodysuit £ 48
Tie-dyed organic cotton-jersey hoodie
Ninety Percent Tie-dyed organic cotton-jersey hoodie £ 135
+ NET SUSTAIN sprayed organic cotton-terry track pants
Ninety Percent + NET SUSTAIN sprayed organic cotton-terry track pants £ 125
Oversized hooded tie-dye organic cotton-terry mini dress
Ninety Percent Oversized hooded tie-dye organic cotton-terry mini dress £ 135
Farrah organic cotton-jersey shorts
Ninety Percent Farrah organic cotton-jersey shorts £ 50
+ NET SUSTAIN Linda organic cotton-terry sweatshirt
Ninety Percent + NET SUSTAIN Linda organic cotton-terry sweatshirt £ 100
Open-back ribbed wool sweater
Ninety Percent Open-back ribbed wool sweater £ 310
Belted linen-jersey maxi dress
Ninety Percent Belted linen-jersey maxi dress £ 110
Linda oversized organic cotton-jersey hoodie
Ninety Percent Linda oversized organic cotton-jersey hoodie £ 135
Tencel jumpsuit
Ninety Percent Tencel jumpsuit £ 70
Striped stretch-Tencel turtleneck top
Ninety Percent Striped stretch-Tencel turtleneck top £ 35
Organic cotton-jersey jumpsuit
Ninety Percent Organic cotton-jersey jumpsuit £ 140
Ruby organic cotton-jersey T-shirt
Ninety Percent Ruby organic cotton-jersey T-shirt £ 35
Cropped organic cotton-jersey sweatshirt
Ninety Percent Cropped organic cotton-jersey sweatshirt £ 90
Cropped stretch-jersey top
Ninety Percent Cropped stretch-jersey top £ 60
Organic cotton-jersey maxi dress
Ninety Percent Organic cotton-jersey maxi dress £ 65
Linen-jersey T-shirt
Ninety Percent Linen-jersey T-shirt £ 40
+ NET SUSTAIN tie-dyed organic cotton-terry hoodie
Ninety Percent + NET SUSTAIN tie-dyed organic cotton-terry hoodie £ 135