Ninety Percent

The London-based label using sustainable practices to create elevated basics

Founded by Shafiq Hassan and Para Hamilton, Ninety Percent manages to deliver elevated basics that look and feel great, while adhering to core beliefs around sustainability. All the materials and manufacturing processes have been carefully selected and sourced from industry best-practice suppliers based in Bangladesh and Turkey. Recently launched, Ninety Percent’s first collection is made up of capsule pieces from slogan T-shirts and cashmere-blend jumpers to dresses, using materials including organic cotton and Tencel.

The difference with this London-based womenswear brand is all in the name. It shares 90 per cent of distributed profits between a diverse range of charitable causes and those who make the collection happen. Customers have a say in where the money goes, too. After each purchase comes the option to vote for a cause.

 

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Found 25 results
Linda oversized organic cotton-jersey hoodie
Ninety Percent Linda oversized organic cotton-jersey hoodie £ 135
Tie-dyed organic cotton-jersey hoodie
Ninety Percent Tie-dyed organic cotton-jersey hoodie £ 135
Ribbed organic cotton-blend jersey midi skirt
Ninety Percent Ribbed organic cotton-blend jersey midi skirt £ 45
Linen-jersey maxi skirt
Ninety Percent Linen-jersey maxi skirt £ 60
Ribbed organic merino wool sweater
Ninety Percent Ribbed organic merino wool sweater £ 290
Open-back Tencel maxi dress
Ninety Percent Open-back Tencel maxi dress £ 75
Linen T-shirt
Ninety Percent Linen T-shirt £ 40
Organic cotton-jersey jumpsuit
Ninety Percent Organic cotton-jersey jumpsuit £ 140
Striped stretch-Tencel turtleneck top
Ninety Percent Striped stretch-Tencel turtleneck top £ 35
Oversized hooded tie-dye organic cotton-terry mini dress
Ninety Percent Oversized hooded tie-dye organic cotton-terry mini dress £ 135
Tencel jumpsuit
Ninety Percent Tencel jumpsuit £ 70
Organic cotton-jersey maxi dress
Ninety Percent Organic cotton-jersey maxi dress £ 65
Belted linen-jersey maxi dress
Ninety Percent Belted linen-jersey maxi dress £ 110
Open-back ribbed wool sweater
Ninety Percent Open-back ribbed wool sweater £ 310
Ruby organic cotton-jersey T-shirt
Ninety Percent Ruby organic cotton-jersey T-shirt £ 35
Oversized tie-dyed organic cotton-jersey T-shirt
Ninety Percent Oversized tie-dyed organic cotton-jersey T-shirt £ 50
Two-tone satin-jersey bomber jacket
Ninety Percent Two-tone satin-jersey bomber jacket £ 190
Rita tie-dyed stretch-Tencel bodysuit
Ninety Percent Rita tie-dyed stretch-Tencel bodysuit £ 48
Linen maxi dress
Ninety Percent Linen maxi dress £ 95
Linen-jersey T-shirt
Ninety Percent Linen-jersey T-shirt £ 40
Jumbo oversized color-block organic cotton-jersey hoodie
Ninety Percent Jumbo oversized color-block organic cotton-jersey hoodie £ 160
Cropped organic cotton-jersey sweatshirt
Ninety Percent Cropped organic cotton-jersey sweatshirt £ 90
Stretch-tencel bodysuit
Ninety Percent Stretch-tencel bodysuit £ 50
Cropped stretch-jersey top
Ninety Percent Cropped stretch-jersey top £ 60