Founded by 11-time world surfing champion Kelly Slater and designer and fellow surfer John Moore, Outerknown comes from a desire to question and challenge the norms of the clothing industry pursuing strictly ethical, sustainable production.
100% cotton T-shirts, fair-trade suppliers, even turning reclaimed fishing nets into nylon board shorts, Outerknown effectively turns surf culture’s love of the ocean into a sustainable brand that lives by that very same ethos.
A sophisticated, fashionable and grown up alternative to traditional surf apparel, the menswear collection consist of wardrobe essentials such as t-shirts, woven shirts, knitwear, jackets and chinos in muted, low-key colours that are extremely timeless. The label has recently introduced denim into their collection, having held off until now to find a producer that met their environmental requirements.
The whole goal with the brand is transparency and sustainability around manufacturing and materials, manifested in the label’s use of organic cotton and hemp, regenerated Italian wool and recycled ocean waste and working with partners they trust.