L.A. hair brand, Playa is the brainchild of Shelby Wild, a former fashion stylist who has since made it her mission to bottle California cool. Based out of Venice Beach, the purposefully limited product line is lauded as a “one-and-done” collection. Each formula is crafted with naturally derived ingredients with the intention of enhancing natural texture. It’s simple and thoughtful, but it’s no-fuss—the essence of the California lifestyle. Haircare infused with natural oils and botanicals with hand-selected clinically active ingredients, and free of parabens, phthalates, and formaldehyde.