Yatay was born in 2018 after two years of intensive research and development aimed at merging the best Made-in-Italy quality with the most advanced green fashion technology to create a timeless, comfortable and sustainable sneaker. The highest palm tree from the Butia Yatay family is the inspiration for the brand name.
Environmentally conscious and with a green soul, the mission of Yatay is to prove that uncompromised quality can be achieved without sacrificing sustainability. Yatay sneakers are cruelty-free PETA-approved and for each pair sold a tree is planted thanks to the partnership with One Tree Planted. Their green efforts touch upon every aspect of the brand, from natural hemp laces to using certified biobased product and recycled polyester to construct the eco trainers, as well as being Oeko-tex certified, ISO 14001 certified and using 90% natural resin and recycled rubber for the sole. With the ultimate goal to go beyond the simple usage of some sustainable materials to realize a high-end sneaker as eco-friendly as current technology allows.