This comes at a time when world leaders convened last week at this year’s G7 Summit in Biarritz and were joined by more than 20 fashion retailers and brands, including the owner of Gucci, Kering, H&M and Zara’s parent company, Inditex, for an important fashion moment – a global pact to fight the climate crisis and protect biodiversity and the oceans.
Image courtesy: Climate change activists during an Extinction Rebellion protest during London Fashion Week | Yui Mok/PA
It’s undeniable that the global fashion industry faces an unparalleled backlash from young people concerned that it is contributing more to climate change than the aeronautical and shipping industries combined. Left unchecked, the industry is set to account for a quarter of the world’s carbon budget by 2050.
In fact, many are anticipating that next month’s London fashion week will be met with immense hostility from campaigners of Extinction Rebellion who want the event scrapped in the face of the climate emergency.
While we support calls for the fashion industry to take heed and up their efforts to lessen their environmental and social impact, we don’t believe cancelling fashion weeks is the answer. Championing craftsmanship, material provenance, design and innovation can be the solution if done in a meaningful way.
Case in point, Burberry’s move to release a capsule collection crafted from Econyl. A good start and one that they will hopefully build upon and move closer to fully adopting a circular model.
The Econyl capsule includes nine womenswear pieces and four pieces for men, all focussed on outerwear. The women’s collection features trench coats, longline jackets and parkas, plus a chic, yet practical, logo print backpack, with pieces ranging from £750 to £1190.
Econyl is the name of the fabric which is made by Aquafil (a global producer of synthetic fibres).
The company is tackling fashion’s pollution problem head-on by collecting post-consumer materials from our oceans and landfills, then regenerating this waste into one of the sturdiest and most versatile fabrics on the market. Econyl is leading the conversation in circular fashion by offering an infinitely recyclable fabric to some of the biggest fashion companies in the world.