With the seasons changing, many of us will now be reaching for our cosy layers. Yet after months of being packed away, they might not be looking as desirable as they once did. Before you go on the hunt for that shiny new thing, why not instead try joining in with Oxfam’s second-hand September move?
Say what? What is Oxfam’s second-hand September you ask? Well, with consumers increasingly keen to reduce their negative impact and live more sustainably, sometimes buying new just doesn’t make sense and a positive alternative to this is simply to buy second-hand. After all, what’s more sustainable than investing in something that utilises no additional resources beyond transportation, compared to new clothing?
The charity Oxfam contends that buying second-hand is not only more sustainable but is more stylish, too. And this is evident in the campaign photoshoot, fronted by the uber stylish supermodel Stella Tennant and her daughter, Iris, and styled using clothing from Oxfam online and high street stores.
Oxfam has been reusing and reselling clothing since 1948 when the first Oxfam shop opened in Oxford, U.K. In 1974, Oxfam became the first national charity to develop its own facility for recycling and reusing clothes and never sends clothes to landfill. The facility, Wastesaver, handles 12,000 tonnes of textiles every year.
This September, Oxfam is leading the charge for a downturn in consumption of new clothing, serving up sobering facts to back up its Second-Hand September initiative.
One fact in particular that stands out is that in the U.K. we dump 11 million items of clothing into landfill every week. A pretty shockingly statistic, but fear not as Oxfam says it saves clothing weighing the equivalent of the Eiffel Tower every year from landfill, and now they want you to buy second-hand, instead of new clothing, to increase this positive impact.
Buying second-hand is perhaps one of the easiest ways for consumers to understand that they are, without doubt, choosing a more sustainable option than buying new. Plus, it’s a win-win since second-hand shopping can unearth unique one-off items or sold-out pieces, making it not only a smart sustainable choice but also a revenue stream for savvy shoppers. Think in-demand or hard to find second-hand, vintage designer goods.
Of course, another plus of shopping second-hand with the likes of Oxfam is the charitable component of the purchase, and the ability to shop not just without the guilt that comes with purchasing something new, but with that all-too-rare buzz coming from treating yourself and others, too.
So this September, instead of buying new why not check out your local Oxfam (or the many other wonderful charity shops that exist) or check out the unique, vintage finds currently on Statements (move fast on vintage Louis Vuitton) instead of buying something new! Your bank balance and conscience will thank you for it!