With the seasons changing, many of us will now be reaching for our cosy layers. Yet after months of being packed away, they might not be looking as desirable as they once did. Before you go on the hunt for that shiny new thing, why not instead try joining in with Oxfam’s second-hand September move?
Say what? What is Oxfam’s second-hand September you ask? Well, with consumers increasingly keen to reduce their negative impact and live more sustainably, sometimes buying new just doesn’t make sense and a positive alternative to this is simply to buy second-hand. After all, what’s more sustainable than investing in something that utilises no additional resources beyond transportation, compared to new clothing?
The charity Oxfam contends that buying second-hand is not only more sustainable but is more stylish, too. And this is evident in the campaign photoshoot, fronted by the uber stylish supermodel Stella Tennant and her daughter, Iris, and styled using clothing from Oxfam online and high street stores.
Oxfam has been reusing and reselling clothing since 1948 when the first Oxfam shop opened in Oxford, U.K. In 1974, Oxfam became the first national charity to develop its own facility for recycling and reusing clothes and never sends clothes to landfill. The facility, Wastesaver, handles 12,000 tonnes of textiles every year.
This September, Oxfam is leading the charge for a downturn in consumption of new clothing, serving up sobering facts to back up its Second-Hand September initiative.
One fact in particular that stands out is that in the U.K. we dump 11 million items of clothing into landfill every week. A pretty shockingly statistic, but fear not as Oxfam says it saves clothing weighing the equivalent of the Eiffel Tower every year from landfill, and now they want you to buy second-hand, instead of new clothing, to increase this positive impact.
Buying second-hand is perhaps one of the easiest ways for consumers to understand that they are, without doubt, choosing a more sustainable option than buying new. Plus, it’s a win-win since second-hand shopping can unearth unique one-off items or sold-out pieces, making it not only a smart sustainable choice but also a revenue stream for savvy shoppers. Think in-demand or hard to find second-hand, vintage designer goods.
Of course, another plus of shopping second-hand with the likes of Oxfam is the charitable component of the purchase, and the ability to shop not just without the guilt that comes with purchasing something new, but with that all-too-rare buzz coming from treating yourself and others, too.
So this September, instead of buying new why not check out your local Oxfam (or the many other wonderful charity shops that exist) or check out the unique, vintage finds currently on Statements (move fast on vintage Louis Vuitton) instead of buying something new! Your bank balance and conscience will thank you for it!
Did you know that fabric dyeing accounts for 20% of global water pollution? Wild, isn’t it?
With fabric dyeing now accounting for 20 per cent of global water pollution and countless health issues from the 8000 chemicals used in the process, more needs to be done to shine a spotlight on brands that are developing alternative methods to dyeing textiles and footwear.
That’s the message behind Fashion for Good’s latest project. The Amsterdam-based platform, which promotes innovation and better practices across the global fashion ecosystem, launched a new theme “Colour” for its revolving exhibit and retail space.
Among the curated collection selected for the temporary shop is Tommy Hilfiger’s new range of 100 per cent recycled denim, developed locally at the PVH Denim Center in Amsterdam. The Spring ’19 jeans are made with recycled cotton and factory offcuts, as well as using a dyeing method that requires 95 per cent less water than conventional denim dyeing, and an innovative process that ensures 100 per cent of the applied indigo is absorbed and remains on the yarn.
Image courtesy: Fashion for Good | Dave Pelham Photography
Among the other products on offer include vegan shoes designed by Belgian designer Mats Rombaut, Fjällräven backpacks dyed with We are Spin Dye’s clean and transparent colouring method for synthetic fibres (which reduces the environmental impact compared to the traditional dyeing process), and naturally dyed garments by Audrey Louise Reynolds.
The Fashion for Good Experience will run for three months, with a programme centred around innovations in dyeing and digital printing. Visitors to the Amsterdam space will have the chance to dive into the topic with leading experts and learn about the trailblazing techniques of pioneers within the industry.
The Fashion for Good Experience curates a new brand showcase every four months, highlighting companies that are pushing the boundaries in sustainable fashion, after having launched in October 2018 with the capsule collection, “Splash: rethinking the role of water in fashion.” Earlier this year, it launched “Naked: a transparent journey in fashion” with a shop that stocked trendy brands like Reformation and Allbirds.
With the overall message being: Good Fashion is a journey. It’s not just about how you buy clothes, but also how you consider the role of fashion in your life. A curated closet, a preference for sustainable materials, a commitment to treasure your clothes — what it looks like is entirely up to you.