19/10/18 Emerging Designers Discuss the Importance of Sustainability in Fashion

The new generation of designers is growing increasingly conscious of how to build brands, understanding that their’s-and consumers-values should play a pivotal role.

Offering assistance along the way is The House of Peroni Fashion Studio, a one-of-a-kind industry incubator initiative, that seeks to educate and empower eight emerging creatives on core issues, through its fully-equipped open studio and mentorship scheme.

Over the nine-month programme, the eight designers (selected following a nationwide search for the best emerging talent) will take up residency in a state-of-the-art fashion studio in East London, creating pieces to present in an exhibition space during February 2019’s London Fashion Week. Unparalleled guidance and access to inspiring talks from Peroni’s Creative Council of industry-renowned experts, including Jonathan Saunders, Anna Orsini, Pandora Sykes, Isabella Burley and Alexander Fury, will also be available. From marketing to social media, each expert will bring a unique skillset to The House of Peroni Fashion Studio and give the up-and-coming talent a head-start in their careers.



Image courtesy: Peroni | Peroni Creative Council


“It’s super-important for a company like Peroni to support designers,” Rose Danford-Phillips told Vogue in an exclusive video exploring the designers’ influences and ambitions. “The House of Peroni Fashion Studio provides us with a studio and amazing mentorship – both of these things are invaluable.”



The initiative centres on ensuring the long-term growth of each brand, and throughout the entire creative process each designer is encouraged to stop to consider how they can be mindful on their journey and look to be more sustainable. The emerging designers will adopt their own individual approaches based on the ethics that are important to them, from Danford-Phillips’s pledge to try to not use polyester to Stacey Wall’s mission to trace all raw materials back to the source, Pelin Isildak’s commitment not to waste leather and Kyle Lo Monaco’s ambition to create new fabrics using technology.

“We’re at the beginning of this sustainable movement and it’s about an education process,” Lo Monaco shared with Vogue. “As designers we are the future of fashion, so if we start this now, this will become epidemic.”

Pelin Isildak’s added, “I believe in collaboration more than anything.”

To check out the work of these young designers’, attend The House of Peroni Fashion Studio during London Fashion Week in February 2019. For more information on the programme, visit TheHouseofPeroni.com.

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