Fashion Revolution Week launches this week with the #whomademyclothes campaign, whereby they’re encouraging all of us to ask the brands we wear where our clothes (and shoes) were made.

Ever wondered how that pair of jeans from Zara or H&M can cost so little? Demand to know more. Fashion brands should know how their clothes are being made. And so should we when we buy them.

Founded on the anniversary of the Rana Plaza disaster in Bangladesh, today marks the fifth anniversary when more than 1,100 garment workers, mostly young women, were killed (and many more injured) in a factory collapse despite warning management that the building was unsafe. They were threatened with losing their jobs if they didn’t go inside, where they manufactured apparel for Western fast fashion brands. They worked in horrendous conditions, were paid far below a living wage and overtime was the norm. With many of these issues are still very much common throughout the garment industry.


Image courtesy: Fashion Revolution

The biggest fashion movement of its kind, Fashion Revolution Week  calls on the fashion industry to hold itself to account, while demanding change from a global industry valued at approx. $1.39 trillion. Your voice can change everything. It’s an opportunity to ask the brands you wear #whomademyclothes, so we can be sure every garment worker who makes the clothes we love is seen, heard, paid fairly and working in safe conditions. It shows retailers their customers care and it’s in their interest yo answer. Take a photo of your clothing label and tag the brand/retailer on social media, asking #whomademyclothes?

To help you out, this week we’re taking care of your head-to-toe look and asking, “who made my look?” Each day we’ll reveal the ethical and sustainable brands behind the specific part of an overall killer look. From over 300 ethical and sustainable fashion brands, we’ll curate an example look for you to prove you can style an entire look in a sustainable and ethical way.

Stay tuned this week on the blog!


*Header image courtesy: Fashion Revolution