Last night saw the first ever Green Carpet Fashion Awards, Italia 2017 and coincide with the end of Milan Fashion Week.
A starry occasion attracting everyone from supermodels like Gisele, Naomi Campbell and Karolina K to Hollywood actresses Dakota Johnson and Zoe Saldana, the world of fashion really did came together to celebrate Italian producers that champion community and social justice, traditional craftsmanship and innovation.
Image courtesy: Dakota Johnson & Alessandro Michele | EcoAge
Founded on sustainable values and representing the handprint of fashion, the awards are the first to honour “Made in Italy” – considered by many as one of the most important supply chains in the world.
The awards programme was established to celebrate the values and commitment of a network of designers, producers and manufacturers that make up the very best of brand Made in Italy. Not only celebrating total provenance, but with specific attention placed on sustainable innovation, and the work that has been and is being done in the supply chain to preserve sustainable production, and to innovate towards a lesser footprint.
Designed and implemented by Camera Nazionale della Moda (CNMI), in collaboration with Eco-Age, and with the support of the Ministry of Economic Development (MISE), the Italian Trade Agency (ITA) and the patronage of the Municipality of Milan.
Guests walked the iconic green carpet made from recycled fishing nets and old carpets by ECONYL, with many wearing sustainable outfits especially for the occasion.
Gisele Bündchen wore Stella McCartney for the #GreenCarpetChallenge, crafted from sustainably sourced viscose from sustainably certified forests in Sweden. While Amber Valletta was dressed in Missoni, which incorporated intricate hand embroidery, and bustier boning upcycled from an old dress. The Italian produced silk base is certified GOTS organic, with a zip made from recycled polyester.
Image courtesy: Gisele Bündchen | EcoAge
The overarching purpose of the awards is to highlight that fashion is an intensely human industry. From the seamstresses who dedicate their entire professional lives to their craft, to the visionaries who have protect natural landscapes in order to sustain precious natural resources.
Exceptional artisans, mills, producers, emerging designers and brands were honoured at the awards, in recognition of their achievements in areas from environmental and social stewardship, to the preservation of Italian heritage and crafts, and celebration of “Made in Italy”.
Image courtesy: The seamstresses of Maison Valentino awarded The Art of Craftsmanship, presented by Annie Lennox | EcoAge