15 million plastic bottles are used every day in the UK. Of them, 7.7 billion end up in the sea and landfill each year. Astounding, to say the least.
The British fashion designer, Henry Holland, best known for his cheeky slogan tee’s, is acknowledging the ethical issues surrounding the fashion industry and is now on a mission to rid the planet of plastic, one water bottle at a time.
In collaboration with BRITA and the #SwapForGood campaign, the designer has created two limited edition T-shirts, made from salvaged cotton and recycled plastics. The profits of both will go to the Marine Conservation Society. The purpose of the campaign is to encourage people to make small changes that have a big impact, like buying a reusable plastic bottle rather than endless single use ones.
Image courtesy: Brita, Henry Holland and Lily Cole
The fashion designer discussed whether he thinks fashion designers have a responsibility to support environmental issues. “Yeah, absolutely, it’s something that we need to address. With any industry, balancing sustainability with feasibility and commerciality is always the challenge. I think everybody has a responsibility, but it is important for our industry in particular.”
“Fashion has the power to deliver impactful statements that make people think about their choices and be more conscious about the world around them. By wearing these T-shirts, we want people to make a pledge to stop using single-use plastic water bottles all together, and remind people that reusable is the more conscious option,” said the designer.
Actress and model Lily Cole, who is an advocate of a number of environmental and humanitarian causes such as Water Aid, is also supporting the campaign to encourage people to make a sustainable swap for good.