24/01/20 More Than 50% of Polyester in Adidas’ Trainers Will Be Recycled This Year

Adidas continues to lead the sustainability front in footwear with its latest announcement that more than half of the polyester used in its products in 2020 will come from recycled plastic waste and by 2024 only recycled polyester.

The plastic waste is collected from beaches and coastal regions and this year alone will be used to produce about 15 to 20 million pairs of shoes.

If we wanted to track the rise in demand for sustainable sneakers all we have to do is look back at the increase in production by Adidas alone: it released more than 11 million pairs last year, 5 million in 2018 and 1 million in 2017.

 

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Image courtesy: Adidas

 

“The use of recycled plastic in products is part of the company’s efforts to avoid plastic waste and stop the pollution of the world’s oceans,” Adidas wrote in a statement. “The spectrum ranges from using increasingly sustainable materials, waste prevention and new types of take-back programs for used products to climate protection.”

In fact, the sportswear giant is also doubling down on its existing eco-friendly initiatives and going beyond simply using sustainable materials. The brand has also continued to work on the development of its first fully recyclable running shoe, the Futurecraft Loop. The sneaker, which is fused together without the need for glue, was tested on 200 athletes last year and is expected to launch in 2021.

Further to this, Adidas intends to reduce greenhouse gas emissions from both its own activities and those of its suppliers by 30% by 2030 as well as reach climate neutrality by 2050. (Since 2018 it sources only sustainably produced cotton.)

Explore adidas by Stella McCartney key pieces here.