Parley for the Oceans Turns Waste Plastic Into Sunglasses to Fund Ocean Clean-Up
A collection of limited-edition sunglasses are the first product to be launched as part of a new fundraising platform that seeks to recycle plastic from the ocean into consumer products. And they look good, too.
The platform, called Clean Waves, has been set up by beer brand Corona and marine environmentalist organisation Parley for the Oceans, which has previously created footwear and swimwear made from ocean plastic in collaboration with Adidas and Stella McCartney, with the project aimed at boosting the use of eco innovative materials in fashion and industrial design.
The first Clean Waves product to be launched is a pair of sunglasses made in Italy from the plastic that Parley for the Oceans and Corona harvest from the oceans and beaches they protect and will be available in three colours: White Flag, Coral Sand and Reef Camo, with 100 per cent of the proceeds going towards supporting the cause.
Image courtesy: Parley for the Oceans | The Clean Waves sunglasses are the first launch in a series of planned Clean Waves products
The organisations said that the eyewear incorporates low-quality types of plastic waste such as polypropylene, as well as “new forms of upcycled marine debris”, which have been intercepted on islands, coastal communities, beaches, underwater and on the high seas.
Each in a limited edition of 100 (we’ve got our eyes on the Reef Camo), each pair carries individual geographical coordinates that directly connect them to a specific place impacted by marine plastic pollution. Plus, for every 100 pairs of sunglasses sold, Parley and Corona say they will add a new island to the existing 100 islands that they have already committed to protect.
Why so unique? These sunglasses are made using a new process that is able to include plastic types that have historically been more difficult to recycle.
“In addition to the most valuable recyclables, including PET, Nylon 6 and HDPE, Clean Waves is also putting a strong focus on transforming polypropylene (PP) into new forms of Ocean Plastic for use in high-end consumer products, starting with fashion accessories,” said Parley for the Oceans in a statement.
Image courtesy: Parley for the Oceans
“The sunglasses are the first produced with a new technology, which transforms low-quality types of plastic waste into high-performance materials, providing a unique look,” it continued.Future products will include collaborations with industry leaders in fashion, industrial design and art.
Founded by former designer Cyrill Gutsch, Parley for the Oceans partnered with Corona in May last year to commit to protecting 100 islands by the year 2020 from the eight million metric tons of plastic being dumped into the ocean each year.
“Plastic is everywhere, a design failure which harms sea life and human health,” said Gutsch. “While we can’t phase it out overnight, we can stop making more. Clean Waves is the urgently needed fundraising platform where creators support our movement by designing products from Ocean Plastic, a premium material made from upcycled marine plastic debris.”
Interest in recycled plastic as a raw material has been gaining momentum as concern over pollution increases and is becoming more widely discussed. With every passing collection and collaboration, the hope is it will no longer be considered a “limited-edition” design resource but rather its use ubiquitous within the fashion industry. After all, there are plenty of brands already making recycled plastic a staple within their collections.