Prada Reinvents Its Iconic Nylon Bag To Be Eco-Friendly
Prada re-launches its cult nylon bag in recycled ocean plastic.
As dialogue around sustainability and ethical responsibility move to the forefront of the fashion industry, more brands are working hard to implement positive, lasting change, and this now includes luxury Italian fashion house, Prada.
The refreshing decision to launch a pioneering new project which stays true to their iconic aesthetic whilst reflecting the changing demands of both their customers and our physical environment, Prada is ushering in the kind of change that needs to happen across all sectors of the fashion industry, including luxury.
The launch of Re-Nylon follows the Italian fashion brand’s decision back in May to no longer use fur. The new line is an eco-friendly collection of their iconic bag silhouettes, this time executed in progressive new nylon, Econyl, a 100% regenerated fibre from fishnets and another nylon excess.
The Prada Re-Nylon collection reintroduces six classic styles for men and women: the belt bag, the shoulder bag, a tote, duffle, and two Prada backpacks. The entire collection is produced from environmentally-friendly materials and features a pretty cool interpretation of the signature triangular Prada logo we all know.
“Our ultimate goal will be to convert all Prada virgin nylon into Re-Nylon by the end of 2021,” said Lorenzo Bertelli, Prada Group Head of Marketing and Communications. “This project highlights our continued efforts towards promoting responsible business. This collection will allow us to make our contribution and create products without using new resources.”
As part of the launch, the brand will also showcase the cutting-edge processes behind the Re-Nylon through “What We Carry,” a series of videos in partnership with National Geographic. Of the five episodes, each will take the viewer through each material that makes up Econyl yarn, revealing the inner workings of the factories and facilities that produce this state-of-the-art, planet-loving fabric.
In the video above, Prada’s reporter Bonnie Wright and National Geographic Explorer’s Asher Jay show us one of the materials that make up Econyl.
Thankfully, this is not simply a token effort in order to be seen to be conscious, as Prada has revealed that their ultimate goal is to convert all of their virgin nylon into this regenerated nylon by 2021.
A percentage of proceeds from the sale of the Prada Re-Nylon capsule will be donated to a project related to environmental sustainability.
Want to understand this topic more? Read up on eco-plastics here.