25/06/19 The Real Cost of Dying Your Clothes

Did you know that fabric dyeing accounts for 20% of global water pollution? Wild, isn’t it?

With fabric dyeing now accounting for 20 per cent of global water pollution and countless health issues from the 8000 chemicals used in the process, more needs to be done to shine a spotlight on brands that are developing alternative methods to dyeing textiles and footwear.

That’s the message behind Fashion for Good’s latest project. The Amsterdam-based platform, which promotes innovation and better practices across the global fashion ecosystem, launched a new theme “Colour” for its revolving exhibit and retail space.

Among the curated collection selected for the temporary shop is Tommy Hilfiger’s new range of 100 per cent recycled denim, developed locally at the PVH Denim Center in Amsterdam. The Spring ’19 jeans are made with recycled cotton and factory offcuts, as well as using a dyeing method that requires 95 per cent less water than conventional denim dyeing, and an innovative process that ensures 100 per cent of the applied indigo is absorbed and remains on the yarn.



Image courtesy: Fashion for Good | Dave Pelham Photography


Among the other products on offer include vegan shoes designed by Belgian designer Mats Rombaut, Fjällräven backpacks dyed with We are Spin Dye’s clean and transparent colouring method for synthetic fibres (which reduces the environmental impact compared to the traditional dyeing process), and naturally dyed garments by Audrey Louise Reynolds.

The Fashion for Good Experience will run for three months, with a programme centred around innovations in dyeing and digital printing. Visitors to the Amsterdam space will have the chance to dive into the topic with leading experts and learn about the trailblazing techniques of pioneers within the industry.

The Fashion for Good Experience curates a new brand showcase every four months, highlighting companies that are pushing the boundaries in sustainable fashion, after having launched in October 2018 with the capsule collection, “Splash: rethinking the role of water in fashion.” Earlier this year, it launched “Naked: a transparent journey in fashion” with a shop that stocked trendy brands like Reformation and Allbirds.

With the overall message being: Good Fashion is a journey. It’s not just about how you buy clothes, but also how you consider the role of fashion in your life. A curated closet, a preference for sustainable materials, a commitment to treasure your clothes — what it looks like is entirely up to you.

We couldn’t agree more.