What Makes A Stand Out Female Fashion Designer In 2018?
The fashion industry is all about change and yet, at the same time, it has remained the same in it’s traditional workings for decades now. But that all looks set to change as a pool of fresh talent is streaming in and at the helm is a wave of strong, female creatives who know what they, and their customers, want.
At the core, these female fashion designers are cultivating a strong sense of community and working to uplift each other and others within the industry by focusing heavily on the supply chain to ensure that not only is attention given to design or photography or art direction, but craftsmanship and the origin of the very fabrics that bring a design to life.
Amy Powney – Mother of Pearl
An east Londoner by way of Lancashire, Amy Powney has done almost every job at Mother of Pearl since she joined Maia Norman’s young brand as an assistant in 2006. Fast-forward 12 years and firmly in charge, she has crystallised the brand’s aesthetic as “something sporty, something girlie and something granny. It’s serious fashion not to be worn too seriously.”
What’s even better, this year they launched “Pearly Whites” bridal capsule collection, providing options for women who don’t want to get married in a conventional wedding dress and features beautiful, easy-to-wear pieces handmade in the label’s London studio.
Catherine Teatum – Teatum Jones
One-half of the London-based label Teatum Jones (alongside partner Rob Jones), they were the only designers showing in London last season to include a plus size model and two visibly disabled models on the catwalk, successfully bringing a message about representation and diversity to the fore of fashion week.
Winner of the 2015/16 International Woolmark Prize for womenswear, having done significant research in terms of sourcing and pushed the innovation in our textile development and the use of Merino wool. They say, “we truly believe in the power of fashion to present a pro-social message of inclusivity and positive identity…in creating socially conscious fashion that puts the craftspeople and the customer at the heart of our creation.”
Maggie Hewitt – Maggie Marilyn
The young New Zealand designer has made quite a stir since launching just last year, with her twin dedications to versatility and practicality what distinguishes her ready-to-wear label from its trendy competitors. Part sporty part smart, the ethically responsible label launched in September 2016 and has become a go-to for girls who like a statement piece with polish. The designer describes her garments as liveable luxury, and produces all of them in New Zealand, with a focus on tailoring, luxe fabrics and ethical production.
Her vision was and still is, “to make beautiful clothes that not only empower our wearer to conquer her world but to empower the people involved in our supply chain, to enrich their lives as well.” The result is clothing that is aspirational but wearable, luxurious but affordable, modern and current yet timeless and ethically, sustainably conscious. What more do you want?